image of military veteran working on digital marketing at a desk.

How to Build a Successful Business Using Your Military Discipline

December 03, 20245 min read

Veterans bring unique traits to the entrepreneurial table, and one of the most valuable is discipline. In this guide, we’ll show you how to harness that discipline to create consistent, structured business practices that lead to long-term success.

Why should you care? Because discipline isn’t just a buzzword; it’s the backbone of effective time management, reliable execution, and scalable growth. With a disciplined approach, you can build a business that not only thrives but also aligns with your values and vision.

Unfortunately, while many veterans possess this trait, they often struggle to apply it in the fast-paced and unpredictable world of business. The transition from military to entrepreneurship can feel like navigating uncharted territory.

The #1 Barrier to Success: Lack of a Clear Business Strategy

Discipline thrives on structure, but many aspiring veteran entrepreneurs dive into business without a clear plan. They may have the drive but lack the roadmap to channel it effectively.

Other reasons veterans struggle to implement their discipline in business:

Reason #1: Difficulty translating military structure to civilian business practices

  • Solution: Leverage frameworks that adapt military organization to business strategies.

  • Actionable Tip: Use tools like project management software (e.g., Trello, Asana) to mirror the structured workflows and chain-of-command principles familiar in the military.

  • Bridge the Gap: Identify transferable skills such as leadership, logistics, or strategic planning and match them to business operations like team management, inventory control, or market strategy.

  • Learn Business Lingo: Take business courses or join veteran-focused workshops to better understand civilian industry language and expectations.

Reason #2: Overwhelm from managing multiple moving parts in a business

  • Solution: Focus on prioritization and delegation to manage complexity.

  • Actionable Tip: Apply the "80/20 Rule" (Pareto Principle) to identify the 20% of tasks that drive 80% of your results.

  • Delegate: Don’t try to do everything alone. Outsource tasks like bookkeeping, digital marketing, or admin work to free up time for strategic decision-making.

  • Use Checklists: Just like a mission briefing, detailed checklists for daily tasks can help you stay focused and reduce mental clutter.

Reason #3: Lack of mentorship or examples of other veterans in business

  • Solution: Actively seek out veteran business networks and mentors.

  • Join Communities: Connect with organizations like Bunker Labs, VetToCEO, or American Corporate Partners (ACP), which specifically support veteran entrepreneurs.

  • Learn from Stories: Read or watch case studies of successful veteran entrepreneurs to gain insights and inspiration.

  • Ask for Mentorship: Many veterans who have succeeded in business are eager to give back. Reach out through LinkedIn or networking events.

Reason #4: Fear of failure or imposter syndrome in a competitive marketplace

  • Solution: Build confidence through preparation, small wins, and a growth mindset.

  • Start Small: Begin with manageable goals to build momentum and reduce the stakes of early mistakes.

  • Reframe Failure: View setbacks as learning experiences rather than defeats. Reflect on your military training—resilience was a key part of your success then and can be in business too.

  • Celebrate Wins: Acknowledge every accomplishment, no matter how small, to counter feelings of inadequacy.

  • Find a Support Network: Surround yourself with positive influences—friends, family, or fellow veteran entrepreneurs—who can remind you of your strengths and potential.

By implementing these solutions, you can navigate these challenges with the same determination and discipline they applied during their service, turning obstacles into stepping stones toward success.

The good news? You already have the foundation for success. Now, let’s break it down into actionable steps.

Step 1: Create a Daily Operational Framework

Start by building a structured daily routine for your business. Just like in the military, a well-defined schedule ensures consistent execution and reduces decision fatigue.

Why it matters: A structured day prevents procrastination and keeps your priorities in check, ensuring you move closer to your goals every day.

How to start: Create a simple framework:

  • Block out time for key tasks like strategy, outreach, and operations.

  • Set aside moments for reflection and adjustment, like daily or weekly reviews.

For example, an e-commerce business might dedicate mornings to processing orders, afternoons to marketing efforts, and evenings to evaluating performance metrics.

Step 2: Set Clear, Achievable Goals

One common pitfall is aiming too high too soon without clear, actionable steps to get there. Discipline without direction can lead to frustration.

Avoid this mistake: Break down your business goals into smaller, achievable milestones. For instance, instead of saying, “I want to make $100,000 this year,” focus on generating $2,000 in revenue this month and growing incrementally.

Pro Tip: Use the SMART goal framework—Specific, Measurable, Achievable, Relevant, and Time-bound. This keeps you focused and motivated, building momentum with each success.

Step 3: Adapt and Overcome with Resilience

The entrepreneurial journey isn’t as structured as military life, and unexpected challenges will arise. But your ability to adapt and stay disciplined will set you apart.

Why it’s worth it: Discipline paired with adaptability creates a powerful combination. As you master balancing structure and flexibility, your business will grow stronger.

What to expect: Over time, you’ll see how your disciplined routines create consistent progress. Every small win reinforces the effectiveness of your approach, helping you build confidence and clarity.

You’ve already proven your resilience and determination through your military service. Now, it’s time to channel those skills into a thriving business. With a structured strategy and the discipline you already have, success is well within your reach.

Ready to unlock your full potential as a veteran entrepreneur? Explore the Military to Marketer course, tools, and resources to guide your journey at JamesHavis.com. Don’t wait—start building your future today!

I've spent the past 25 years, after getting medically retired from the U.S. Navy for an injury, learning everything I could possibly want know about technology in several niche industry areas.

The methods I've developed in digital marketing have changed how I view this niche in building my business to a sustainable process.  I intend to share what I'm learning on a daily basis as much as possible hoping to inspire the next generation of entrepreneurs as well as others on the same journey as I am traveling now.

James Havis

I've spent the past 25 years, after getting medically retired from the U.S. Navy for an injury, learning everything I could possibly want know about technology in several niche industry areas. The methods I've developed in digital marketing have changed how I view this niche in building my business to a sustainable process. I intend to share what I'm learning on a daily basis as much as possible hoping to inspire the next generation of entrepreneurs as well as others on the same journey as I am traveling now.

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